Segmentation

6.1 Market Segmentation Starbucks is mainly adult-focused and aims to connect with their customers, communities, and children by message of various advertize tactics. The vast majority of these customers come from urban atomic scrap 18as, where individuals are unstrained to go the extra mile to leverage costly gastronome burnt umber. Another new and monolithic growing target grocery store within the drinking chocolate industry is college-age students and post-graduate individuals residing in urban areas. These 2 segments account for the abundantst mountain of gourmet coffee drinkers. There cast off been studies demo that coffee consumption has increased with the drinkers educational train. Those who stick out finished college have bought a caboodle out of coffee but those who are in the post-graduate train have bought 71% more (The Gale Group). Urban areas have the virtually coffee drinkers because it is where most of the educated superiors are located as he adspring as the large universities. More and more individuals are sightly educated which shows that there will be a ripening in the market place of coffee drinkers. Since the largest number of consumers are those be educated or beyond that stage, gross revenue should be change magnitude steadily.

Starbucks, compared to other competitors such as Tim Hortons, experiences a larger mark of profit capability in urban areas due to its creative ability to cater to the involve of the large market of young professional adults. Targeting adults and young adults is a good mechanism for Starbucks because this age leve l has the same interests as the foundation t! hat promotes arts, culture, education, and the environment (starbucks.com). The company satisfies their customers through their advertising, support programs and, of course, their coffee. This large portion of the coffee consuming market is attractive because Starbucks has the money, resources, and while to cater to young adults. In 2002, an advance(a) effecting program was createdcustomers can pre-order and pay for coffee, etc. via think or the...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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