Yo Bike History

Yo Bykes is the first electric automobile car Scooter to be launched in Indian market. Launched in 2006, this brand is a market attractor in the Rs d crore electric sea scooter market in India. Yo is from Indus Electrotrans which is a division of Electrotherm India which is a study player in the metalworks and steel industry. When electric bikes & scooters were launched in India during 2006, there were spate of expectations to the highest degree this stratum. The rising burn down termss , air contaminant , growing associate about environment provided enough opportunity for such a product. The rising fuel costs were the some significant gene behind the growth of this fellowship. Yo Bykes rode on the plump for of the higher fuel prices. Electric scooters are dirt cut-rate to run compared to flatulency vehicles. Compare the cost of Rs 50 for 500 km for electric scooters to Rs 50 per 60 km for throttle scooters. Besides the reward in running costs, elect ric scooters had in like manner another favor .There is no need for license or registration for certain(a) variants. According to Indian rules, those vehicles which are powered by railway locomotive less(prenominal) than 250 watts and has the maximum speed less than 25 kmph do not need license. Yo Bykes launched the first scooter in this category branded as Yo Smart.

The electric scooters gained speedy consumer attention across the country. The market saw the evolution of a new category . In 2007, the electric two bicyclists gross sales was around 10,000 units frankincense taking 10% share in the two wheeler industry. These figures attract! ed lot of players into the market. Most of the bicycle marketers ventured into this segment. nonetheless large companies care TVS and Bajaj began to view this segment seriously. TVS felt that electric scooters was a major threat to its Scooty brand. It proactively launched the electric version of Scooty to look for this threat. How ever, the euphoria all over electric scooters could not withstand its initial momentum. The sales peaked(p) when there is a fuel price hike but...If you deficiency to get a full essay, tell it on our website: OrderCustomPaper.com

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