Term Paper On Consumer Behavior

want demand penury is a human psychological characteristic that contributes to a persons degree of commitment. It includes the factors that example channel and start an exclusives behavior. BASIC ASSUMPTIONS about(predicate) MOTIVATION AND MOTIVATING Motivation is commonly assumed to be a good thing Motivation is one of several(prenominal) factors that goes into a persons performance Motivation is in short supply and in bespeak of biweekly transposition Motivation is a tool with which managers can arrange proletariat relationships in organizations Traditional model Managers determined the most competent management to perform repetitive tasks and then dod readyers with a strategy of wage incentives- the to a greater extent feeders produced, the much they earned. homo relations model Managers could motivate employees by acknowledging their tender demands and by making them feel useful and important. Human resource m odel Theory X- holds that plurality bear an inbred dislike of lend. In this view most people choose to be directed and to avoid responsibility. As a result, the work is of secondary importance, and managers must push employees to work. Theory Y- is more optimistic. It assumes that work is as natural as play or rest. In Theory Y people want to work and derived a great deal of satisfaction from work. Need theory picture in to need theory, a person is motivated when he has not yet attained certain levels of satisfaction with his life. A safisfied need is not a motivator. MASLOWS HIERARCHY OF postulate Maslow viewed human need as a hierarchy of phoebe bird needs, ranging from the most prefatory physiological needs to the highest needs for self- realisation. agree to Maslow, individuals will be motivated to fulfill whichever need is prepotent or most powerful, for them at a given time. The prepotency of a need depends on the individuals current situation and new-f ashioned experiences. Self actua! lization needs Esteem needs...If you want to rush a full essay, baseball club it on our website: OrderCustomPaper.com

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