Brauns Online Presence :: essays research papers

Key spot von Brauns main concern is to determine in which puree it is beneficial for the company to extend its online presence, and how aggressive the expansion should be. Recommendation It is recommended that Braun increase gradually its online presence in order to maintain a broader customer lascivious. However, an aggressive increment of its online presence is not recommended since it would be as well risky for them. Rationale Nowadays, online presence is a must for many cablees. Moreover, be a Canadian sports retailer, it is an asset to have access to other markets that countenance sales throughout all the year, and not just in the summer season. Additionally, it pratt be argued that Brauns online incursion was really successful, and that being online represents another authority of interacting with customers, which have been Brauns base of success. The fact that theyve translated their customer service orientation into its online portal, have provided them with a priv ate-enterprise(a) advantage.However, online sales makes just 10% of Brauns annual revenue, and it rout out not be forgot that, being a respected small business focused in long term relationships with their retail customers, the main way of business for them is in-store business, which differentiate themselves from Bikeshop.com and its recent failure against all odds.Therefore, even though entering the online sector in an aggressive way is not recommended, it can not be denied that to increase gradually an online presence will be good for Brauns business. Financial Implications Last 4 months true online sales were around 47,000$, so 120,000$/year will be a conservative estimate (taking into account that majority of the sales are make in summer).