Bono and the U2 Band Case Study Example | Topics and Well Written Essays - 1250 words

Bono and the U2 Band - fictitious character Study ExampleStereo- types of leprechauns and shamrocks overshadowed any true representation of the culture, and it seemed like the last possible location for a burgeoning rock scene. Into this uncertainty was hurled Paul David Hewson, who later became Bono Vox. Into this uncertainty was hurled Paul David Hewson, who later became Bono Vox (Ferran Adria and Svejenova, 2005). Born in Dublin on May 10, 1960, Paul David Hewson was the product of a mixed Protestant/Catholic conjugal union and attended Mount Temple Comprehensive School, the first ecumenical school of its kind i At Mount Temple in 1976, he joined the first of a series of groups that eventually became U2. He took the stage name Bono Vex from a hearing aid shop. In 1979, Bono and fellow U2 members Dave Evans (The Edge) and Larry Mullen, younger became involved with the Shalom community, a charismatic Protestant Bible study group. The association ended when Shaloms leaders demanded that the annulus members choose between their budding rock and roll careers and membership in the community (Svejenova et al, 2010). His Works Although he was no longer formally linked to the charismatic movement, biblical imagery and spirituality were a plethoric theme of Bonos lyrics on U2s early albums, such as October (1931) and War (1933). Thus, as the dance orchestra moved toward superstardom, many in the American Contemporary Christian Music community embraced it. However, the bands refusal to identify with the buttoned-down moral and political ethos of American-style evangelicalism-compounded by Bonos fondness for alcohol, earthy language, increasingly antinomian spiritual style, and criticism of U.S. in impound policy in songs like Bullet the Blue Sky (l987) alienated many evangelicals during the mid-1980s and afterward. Nonetheless, he remained an staggeringly influential figure for his dedicated fans as well as aspiring evangelical musicians, even as projects like A chtung Baby (1991) and Zooropa (1993) and Bonos stage characters, caused many evangelical pop culture observers to write him off (Ferran Adria, Svejenova et al, 2010). By the mid-1980s, Bono was a ubiquitous presence in various humanitarian efforts supported by popular entertainers. In 1984, he appeared in the Band Aid video Do They Know it is Christmas? on behalf of Ethiopian shortage relief this was followed by a live performance at the Live Aid concert in 1985. U2 was a prominent part of the six-city Conspiracy of Hope tour of America on behalf of Amnesty worldwide in 1986. Bonos vehement, profane denunciation (included in the film Rattle and Hum) of a bombing by the Irish Republican Army ( ire) in 1984 allegedly earned him a spot on an IRA death list. Advocacy Vs the Business Model Looking at Paul David Hewsons struggle for exacting change to the world, it is also clear on the other side that throughout his advocacy, he also benefitted in so many ways. According to Ferran Adr ia, he mentions that every successful business lay should have a driving force. In this case, the publicity gained by Bono and the U2 Band was entirely influenced by the advocacy practiced by Bono. The music initiates a business venture where Bono and the band have benefited from the commercial activity involved. The business model has been fully developed by creativity and innovations established by Bono, such as the establishment of organizations to troth against AIDS in Africa, have tailored his career to prominence. The theoretical model we advance has several implications. First, ken of the why of or the motivation behind the project initiation can help identify appropriate mechanisms for its realization as well as relevant ways for measuring performance. Second, the study of performance - at the heart of advocacy in the Strategic Management field could be enriched by acknowledging new rhythmic pattern that have to do with identity expression, such as authenticity and affe ct the latter