Situational Analysis of the UK market for Clarks Shoes company Assignment

Situational Analysis of the UK market for Clarks togs company - Assignment ExampleMoreover, Clarks through its IT hub has managed to obtain customer booking in that has helped the Company to gain a militant edge against rival companies in the shoe industry. Clarks offers high quality products to the shoe market within competitive prices as they manufacture their shoes in Vietna (Chan 2011 218). According to research, the improvement of living standards worldwide has allowed for increased consumer spending rates with an increase of professionals and their demand to dress the part. Remarkably, Clarks has employ technology in many areas of its operations such as e trading and online retailing to boost its sales (Mort 2005 57). Secure online transactions have make trading for Clarks to be easier and effective as it has grown to include home shopping. In order to achieve marketing segmentation success, Clarks must ensure that it breaks polish up its broad market that uses different av enues to access information. Lastly, will Clarks to continue to offer shoe varieties for women, children, and men and which the Company intends to increase its consumer market Situational Analysis in Clarks Shoe company Introduction C. and J International Ltd. popularly known as Clarks Company is an international shoe company based in Britain with the company registering probatory sales in shoes as at 2010. The company stands as the thirty-third largest privately owned enterprise in the UK whose ownership is by the Clark family with lxxxi percent while the remaining fraction belongs to employees and other stakeholders. As at 2011, the company had at least one thousand stores in a coulomb and sixty countries worldwide. The company started operation in 1825 through the Clarks brothers namely Cyrus and James who started by making slippers from sheepskins, but evolved to become of the leading ball-shaped shoe brands in Europe and in other continents. In recent times, Clarks shoes ha ve gained popularity in Jamaica through a popular Jamaican artist to the extent that they interchange out on shoe shops only for thieves to target them. The iconic shoe styles attached to Clarks Shoe Company include Wallabees, Desert Treks and Desert Boots with C & J Clark brands including Indigo, Artisan, Bostonian, Ravel shoes and K Shoes, among a list of many others. In terms of consumers, Clarks offers shoe varieties for women, and men and which the Company intends to increase its consumer market through illustrious pop stars, photographic print advertisements and through social media. The advertisement features that Clarks utilizes are through posts on glamorous magazines and on websites, but still maintaining its marketing ideals. The use of print ads is essential for Clarks Company because of their intent to reach out to a wider women consumer target because most of them read glamorous magazines. Presently, this company has an average of $800 million in dollar volume with the annual shoe sales amounting to thirty eight million pairs of shoes. Clarks has also grown in terms of product innovation to establish new multiplication active footwear from the old manufacture of professional boots. Task One Situational Analysis In order for Clarks Company to compete in a global shoe market, its positioning of its various stores is