Mrs Fields Cookies Case Study Example | Topics and Well Written Essays - 1500 words - 2

Mrs Fields Cookies - Case Study Example Debbi and Randy while acquiring control of LPB thought that there were many similarities found in the two chains—Mrs Fields Cookies and LPB. According to Randy LPB was, â€Å"a logical extension for the bakery aspect of Mrs. Fields' Cookies† (Cash and Ostrofsky 9). Debbi and Randy saw the affiliation of LPB with Mrs Fields Cookies as a step taken for business expansion as the two chains suited each other. They were interested in combining the two forms of stores. Both of the store chains dealt with bakery items due to which, their combination business was not a destructive step. The senior managers working at Mrs Fields Cookies were given a chance to run the stores of LPB for understanding the working systems of the new chain (Cash and Ostrofsky 10). According to Debbi and Randy, LPB business was similar to their own as they have matching products, same customers, similar managerial issues and challenges and so on. By noticing the two chains, it is quite straightforward to consider that the two have a sameness in many terms, their working procedures, their products, and their consumers are very much alike. The chains are divided into a network of stores operative at various places. This feature also makes them alike in terms of their functional procedures and way of processing. According to my consideration, this affiliation is a prospective one for Mrs Fields cookies and the step of opening combination stores is going to be a successful one. The MIS (Managerial Information System) developed and employed at Mrs Fields Cookies is quite a useful information system as it keeps the capability of connecting all the outlets and stores of Mrs Fields Cookies. Paul Quinn is the director of MIS running at Mrs Fields Cookies (Cash and Ostrofsky 7). Paul Quinn had to report directly to Randy for every kind of information related to stores and outlets. The MIS is very supportive as it enables the managers to have easier options for decision making and informat ion gathering. According to Randy, if machines can do the jobs of people, more people should not be employed as smaller groups play smart.